EUGENIZATION.

Above: The new face of fitness.

From the ETF Wellness Homepage:

My Exercise Philosophy (in a Nutshell):
I was once a hater. Of all trainers and exercise protocols that I thought to be inferior methods of producing results, whether through inefficiency, or unsafe methods, or haphazard loading, etc. But I’ve since reformed.
I have my preferences, to be sure. I believe that while there [...]

I’m stealing and rephrasing from an entry on the Crossfit message board (must give credit where it’s due, no matter what the source):
Strength training is doing something really hard for 20-40 minutes a week so the rest of your life is easy.
Of course not everyone strength trains using the protocol I do, and that’s perfectly [...]